Why Peck?

Too often, it takes a painful inflection point in life to assess where we are and to evaluate our priorities. 


I have had a few, and in the end, each has helped me get refocused on what is most important. Most recently, in 2017, I was miserable in what I thought was my dream job. When that ended, I had to work to rebuild important relationships that I didn’t nurture along the way because “I was too busy.” We all think we are too busy, which is really just a reflection of not prioritizing what is most important. 


My journey led me to study happiness and wellness. 


I learned some profound things —

the richness of our relationships 

is absolutely critical to the quality of our lives, 

is a better predictor of health than our cholesterol level, and is more important to happiness than our income. 

Yet we spend most of our time managing the professional elements of our lives and leave our relationships to chance.


Warren Buffett: “Basically when you get to my age, you’ll really measure your success in life by how many of the people you want to have love you actually do love you.

I know people who have a lot of money, and they get testimonial dinners and hospital wings named after them. But the truth is that nobody in the world loves them,” Buffett continued. “If you get to my age in life and nobody thinks well of you, I don’t care how big your bank account is — your life is a disaster.

That’s the ultimate test of how you have lived your life.”

Many of us are tempted to think that social media is providing this needed connection in our lives, but it is merely an illusion. 


Despite being more connected digitally than ever, happiness in the United States is on the decline


Social media is part of the problem. What could have been a tool to bring us together is often having the opposite effect. Our behavior is being manipulated to drive metrics in support of corporate growth and co-opted by invisible agents with unseen agendas.


I’d had enough.

Tired of the extreme arguments, the bad behavior, the endless advertisements, the manipulation, the bots, loss of control over my data, and people who felt a need to offer unqualified commentary, I deactivated my Facebook, Instagram, and Snapchat accounts. I worried that I would lose connection with many of the people that I cared about, but for me, it was unhealthy. I needed to do something. 


After purging social media, I felt better, like a weight had been lifted! I wasted less time and my day got more effective. I did experience a little FOMO, but not enough to make me want to plug back in. I started doing research and found

I was not alone.

I thought back to my 24 years in the Navy and the strong bonds we formed with each other. Serving on a submarine was so special — such a strong sense of community.


One of the reasons is the size of the submarine crew. If you have heard of the Dunbar number, you may know there is something magical about the number 150. Dunbar figured out the size of the brain in primates was related to the size and complexity of the social group we evolved to manage. The human mind can only manage so many relationships. When you get beyond that, the behavior of a group changes and members no longer feel accountable to each other, which partially explains why current social media platforms have devolved into their current state.

At Peck, our research led us to believe we could build something that ran counter to the social platforms we know today. Something that respected the way our brains are wired, to help bring people closer together.


Over the last year, we've interviewed people to find out what makes relationships special and how that matters in their lives.


We studied evolutionary biology, sociology, and social network development to understand how people develop meaningful relationships and the importance of them to health, wealth, and happiness.

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After working on a technology platform, we realized that people don't want more technology, they just want help. 


We need another human to help us solve a human problem.


Our mission is to help nurture your most important relationships, leading to deeper connections, greater well being, and happiness.

We bring together, people, technology and science in a way that is more human and helps us bring out the best in ourselves. 

Please join us and start the journey towards deeper relationships, greater well being, health, and happiness.

Ron LaSalvia