Why Peck?

Despite being more connected digitally than ever, happiness in the United States is on the decline.


Social media has lost its way. What could have been a tool to bring us together is now having the opposite effect. Our behavior is being manipulated to drive metrics in support of corporate growth and co-opted by invisible agents with unseen agendas.

In late 2018, I realized that I’d had enough of social media.

Tired of the extreme arguments, the bad behavior, the endless advertisements, the manipulation, the bots, loss of control over my data, and people who felt a need to offer unqualified commentary, I deactivated my Facebook, Instagram, and Snapchat accounts. I worried that I would lose connection with many of the people that I cared about, but it was unhealthy. I needed to do something. 

After purging social media, I felt better; like a weight had been lifted! I wasted less time, and my day got more effective. I did experience a little FOMO, but not enough to make me want to plug back in. I started doing research and found

I was not alone.

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I thought back to my time in the Navy and the strong bonds we formed with each other.

Serving on a submarine was so special; I felt a sense of community. One of the reasons is the size of the submarine crew. If you have heard of the Dunbar number, you may know there is something magical about the number 150.  Dunbar figured out the size of the brain in primates was related to the size and complexity of the social group we evolved to manage. The human mind can only manage so many relationships. When you get beyond that, behavior of a group changes and members no longer feel accountable to each other, which partially explains why current social media platforms have devolved into their current state.

At Peck, we've studied happiness, wellness, evolutionary biology, sociology, and social network development to understand how people develop meaningful relationships and the importance of them to health, wealth, and happiness.

Along the way, we've interviewed people to find out what makes relationships special and how that matters in their lives.

It turns out the richness of your relationships is absolutely critical to the quality of your life, a better predictor of your health than your cholesterol level, and more important to your happiness than your income. Yet we spend a lot of time managing those elements of our lives and leave our relationships to chance.

Our reflection and research led us to believe we could build something that ran counter to the social platforms we know today. Something that respected the way our brains are wired, to help bring people closer together.

After working on a technology platform, we realized that people don't want more technology, they just want help.

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At Peck, our mission is to help nurture your most important relationships, leading to deeper connections, greater well being, and happiness.

We bring together, people, technology and science in a way that is more human and helps us bring out the best in ourselves. 

Please join us and start the journey towards deeper relationships, greater well being, health, and happiness.

Ron LaSalvia
Founder of Peck